If you haven’t spotted these beautiful hats by lack of color all over your Instagram feed lately, you’ve clearly been living under a rock and let me tell you – you’ve been missing out! Created in 2011 by graphic designer Robert Tilbury and digital fashion sales manager Tess Corvaia, lack of color specialise in short and wide brim fedora’s made from premium Australian wool. These stunning hats come in a range of seasonal colours, with this summer’s collection featuring bright and fresh colours to add a little pop to any summer outfit. I caught up with Rob and Tess for a quick chat to hear more about their fast growing Aussie hat empire!
What was the inspiration behind creating the brand?
We have both been avid hat lovers for a long time. We both are very heavily involved in fashion and love to create things and thought – why not? We saw a hole in the market for a fashionable, staple hat brand and the rest as they say, is history.
You are working with a very niche product and market, did you see this as a risk or a challenge when you launched?
When we started lack of color, the whole concept of it all was a little daunting but we are definitely the kind of people who like to take risks. With a lot of hard work behind the scenes we have managed to get lack of color to the level it is at today and we are very proud and overwhelmed with the positive response lack of color and our product has received so far. I guess with any kind of business venture there are always going to be risks associated with it, it’s just a matter of being aware of these risks and working out strategies to overcome them.
As there were no real previous hat brands that focused on fashion accessories and hats in a way that we have, we saw a definitive hole in the market. We have been very humbled by the response, enthusiasm and support we have received from customers, the media, bloggers and celebrities.
Your hats have become somewhat of a cult product amongst the who’s who of fashion in Australia. What have been some of the highlights for you guys so far in terms of media coverage or celebrity fans?
Firstly, that is such a marvelous compliment – so thank-you. We definitely see our hats as a niche product within the market and have noticed an absolute cult following rise through the means of our social media – mainly Instagram. We feel as though when customers buy our products that they are buying more than just a hat – they are buying into the idea of lack of color, the creativity of what we represent, the ability to express yourself through what you wear and the ultimately the dream – to be apart of something.
We always comment on our customers beautiful photos that we see everyday (through social media tags) and it means so much to us that so many people love what we have created. Seeing our beautiful customers wearing our product makes us just as excited as when we see our favourite bloggers and celebrities wearing our hats.
Some notable highlights have definitely been having the likes of Montana Cox, Margaret Zhang, Lara Bingle, Delta Goodrem, Jesinta Campbell, Sam Weaving, Jessica Stein (Tuula Vintage) and Friend in Fashion wearing our hats.
Being stocked in selected David Jones stores nationwide has also been one of our biggest highlights for the brand and so far we have had a great response.
Who would be your ultimate lack of color girl (or boy), that you would just die if you saw them in one of your hats?
We think Johnny Depp is a pretty avid hat wearer and can pull off whatever he puts on because, lets be honest – he’s Johnny Depp – so he would definitely have to be our man. As for a girl – the ultimate lack of color dream girl for us is still Alexandra Spencer (4th and Bleeker). She is just….
What is the ultimate lack of color styling? Talk me through the styling, head to toe.
This is definitely a tricky question because our hats are so versatile and we see them paired with so so many different looks that all look phenomenal. The ultimate lack of color styling would probably have to be black. High waisted black skinny jeans, a basic white tee, acne boots, a Chanel bag – all topped off with a black Montana Midnight Muse hat. Timeless perfection.
It’s hard to see past this scorching summer, but what’s coming up for lack of color next season?
We have got some pretty rad stuff in store for our Winter14 collection. We don’t want to give away anything too juicy but we have some amazing winter hues making a much-needed come back for the colder months. Stay tuned for more updates…. @lackofcoloraus