It’s a classic story of English boy meets Tasmanian girl, they fall in love, move to Byron Bay and make beautiful…… leather accessories! Matt and Lara created their label St Agni earlier in the year and are already onto their second collection and making plans to expand! I caught up with head designer Lara to chat about the label and why the fashion pack just can’t get enough of their simply stunning leather goods.
How did St Agni begin and how has it evolved since?
Having both worked in retail most of our lives it had always been a dream to create our own label one day. We talked about it for so long, until it got to the point where we said, “What have we got to lose? Lets just go for it”. With that we registered our domain name, increased our credit card limit and set off to Indonesia in search of a good manufacturer. Six months in, we can be found in 7 stores across Australia and have just launched international shipping from our online site. 2015 is going to be a really exciting year for us!
What is your career and design background?
Matt and I have had no formal qualifications in design, but with years of running retail businesses, bucket loads of creativity and ambition, we thought we could give it a go.
Often handbags can be over the top with embellishments and bling, but your designs have stunning clean lines and a classic simplicity. What do you think makes the St Agni style so popular?
I have always preferred simple pieces that last the test of time, and that was really the mission when we created ST.AGNI. I think people love it because of its clean lines and classic simplicity like you said. I constantly would hear customers talking about other bags, what they liked and didn’t like and came to the conclusion less is actually more. With every bag I think about what is essential and edit out the excess.
What was the inspiration behind the new Spring / Summer collection?
We wanted to keep this collection really raw and took a lot of inspiration from Scandinavian designs.
What is the must have piece for the season?
What’s coming up in 2015 for St Agni?
Well we don’t want to give too much away! but lets just say we both love homewares!!
St Agni has a special offer for for Almost Famaus readers! Head to the St Agni online store and enter the code almostfamaus to receive 15% off off all stock! Happy shopping!