Known for his incredible prints, structured lines and knock out designs, Sydney designer Michael Lo Sordo is fast becoming one of Australia’s hottest young designers. This title was well and truly cemented when Michael was this year chosen to collaborate with Lavazza Australia on their VAMFF designer collaboration, which saw Michael’s stunning print across Lavazza coffee cups throughout Melbourne during the festival.
Michael has been extremely busy leading up to VAMFF, last week winning the BT Emerging Designer Award (BIG CONGRATS!!!!) fresh off the back of a visit to Milan Fashion Week. I managed to pin him down for a quick chat prior to his VAMFF runway show tonight.
With your Italian background, your love of coffee and of course fashion, this must be an incredible honour for you. How did you feel when you were chosen as this years Lavazza VAMFF Designer?
I am very excited to have collaborated with Lavazza for VAMFF and have my hero print wrapped around Lavazza cups, To have my design distributed to the best cafes and restaurants in Melbourne is such a thrill. Coffee and style are part of my daily life, so the chance to work with a brand that celebrates the best of both offers so much potential.
What inspired this season’s stunning print, which will be seen on Lavazza Coffee cups throughout VAMFF?
After some research into the exotic flavors of coffee that make up the different flavors of the Lavazza range I wanted to compliment that but designing an exotic jungle like print that was on par with the brands aesthetics.
How would you describe your new Autumn Winter 2014 collection?
Classic, elegant and sophisticated. Re-working traditional silhouettes with an innovative twist.
Are there any key looks for the season Almost Famaus readers absolutely must know about?
The key look of the season is definitely our hero print, the butterfly effect range. Classic but super modern and chic. A must for every woman’s wardrobe.
There’s often a great debate over which city is more fashionable, Melbourne or Sydney. Being a Sydney man yourself I wouldn’t make you pick a winner, but what would you say are the key style differences between the two cities?
I think Sydney is so influenced by our beautiful beaches and high fashion ways of living. This creates such a great fashion energy from the streets right to the high fashion market. But Melbourne has that great sense of style and innovative ways of dressing. You can really feel the European influence more so down in Melbourne making it not like any other city in Australia.
Michael Lo Sordo at Monday’s Lavazza colloboration launch with Lavazza Style Consultant Nicole Warne
Michael’s Autumn Winter Collection debuting at the David Jones VAMFF Runway Show – Image Credit Jim Lee