There’s nothing quite like a beautiful bunch of flowers to put a smile on your face. No matter if it’s an ‘I’m sorry’ bunch, ‘I love you’ or a simple ‘thinking of you’, flowers will always brighten the day. But it can be difficult in a big city like Melbourne to find fresh local flowers of decent quality at a reasonable price, almost impossible in fact. That was until the gorgeous Courtney from DAILYblooms came along…..
DAILYblooms offers stunning fresh market flowers delivered for just $30 a bunch. It almost sounds too good to be true! Every morning Courtney visits local markets and selects the best quality flowers of the day, creates her daily blooms, wraps them in hessian and has them delivered to your loved one by the end of the day.
As soon as I heard about this incredible lady I just had to track her down for a chat……
You made a big move in January, resigning from your office job to begin your new venture, DAILYblooms. I’m sure lots of people have big dreams to quit their job and follow their passion, but not so many people actually do it! What gave you the courage and inspiration to make that huge decision?
I had thought about working in floristry for years but it seemed like such a tough industry to get involved in. Then one day I was ordering some flowers for a friend online and they were just so awful and overpriced and I realised there was a real need for something affordable, easy and beautiful. So I developed the concept behind DAILYBlooms and then took a giant leap of faith and started it.
I will admit it was – and still is – absolutely terrifying to do something so different but I have amazing friends and family who have been so supportive.
You’re obviously a very creative person, how did you survive a stuffy office job for so long before you made your career change?
Ha well there are some great perks to an office job –Friday night drinks, office gossip, lunch time shopping session, etc. Silliness aside, I think working in finance prepared me for running my own business. As boring as the job may have been, it provided me with a fantastic opportunity to develop the knowledge and skills needed to run a business of any size and in any industry.
You get up every day at 4am to go and collect your flowers from local flower markets. Is this the best or the worst part of your day? How on earth do you survive those early starts?
So many people are intrigued about the 4am starts. It is surprisingly my favorite part of the day. Ok, so I despise the alarm going off at 4am but as soon as I get to the markets I become so excited by the sounds, smells and beautiful flowers the market has on offer. It’s quite funny that whilst the rest of Melbourne is sound asleep the markets are at their peak and full of life and energy. I love being able to talk to the growers, who are often such characters and listen to their thoughts on what is doing well and what they recommend that day.
Do you have a favourite flower? I’ll make it tougher for you and say, if every other species of flower was going extinct and you could only save one, which would it be?
Oh my goodness, that is like asking a mother to choose her favorite child….well maybe not but you get the gist. Um, currently I have a fairly major crush on Dahlias. It’s such a summery flower and is available in the most amazing range of colours and colour combinations. It is hard to look at a Dahlia and not smile. Plus to me they completely encapsulate summer and I am trying desperately to cling to summer.
You must get an interesting insight into the love lives of Melbournian’s! Without giving any confidential information away (and without making this single lady vomit), what is the sweetest delivery you’ve done so far?
Yes you are so right, I get so many gorgeous requests and orders it’s one of the best parts of my job. As a Valentine’s gift, a gorgeous boyfriend arranged to send a bouquet of flowers each day to his girlfriend for a month. He wrote a new message each day, which is turning into a fantastic story of their journey together – it’s actually still going. I also get a lot of gorgeous orders, mostly from girls, who would like to send a bouquet to a friend just to brighten up their day. I always think that is cute – just a simple way to unexpectedly show someone they are special to you.
DAILYblooms offers one carefully selected bunch every day, available only until sold out so get in early! You can follow Courtney on Instagram for more stunning images of her blooms @dailybloomsmel