As Fashion Aid 2015 approaches for another incredible year raising funds for the Leukemia Foundation, I caught up with Melbourne designer Anie Zanazanian of AnieZ Couture on the eve of her Fashion Aid runway debut.
You have had quite an extensive corporate career before turning your hand to design, what made you make such a big change to move into the fashion world?
I have been designing and sewing right from early childhood but never pursued it as a career path, instead I studied Business and Marketing and enjoyed a fantastic journey in the corporate world.
I have been creating avant-garde but at the same time elegant gowns for the last 7 years or so just for the use of photography workshops and seminars hosted by my husband, over the years, we realised that participants joined the workshop not only to learn from a master photographer but also to have the opportunity to shoot images of models in exotic locations wearing my gowns so that they have a more exciting portfolio. Numerous photographers from around the world have encouraged me to go public and launch a brand, I did not pay much attention to that until early this year, somehow people started coming into my life from the fashion world and the calling was clear and loud, I created a Facebook page, then Instagram in April of this year and it generated a lot of interest.
I started receiving requests for my gowns for celebrities, stylists wanted to collaborate with me and soon I met a most wonderful lady by the name of Helen Reizer, and here I am today!
Through Helen I was approached by Henry Roth to dress Ms Ita Buttrose on Network 10’s Studio 10 morning show, then Fashion Aid Le Cirque Nocturne. It is quite surreal for me how all this has come about and is evolving at lightning speed.
I can now finally say…. I have arrived! I am finally doing what I love the most, what I love more than life itself, fashion!
How would you describe your designs?
What has been your biggest inspiration that has shaped the way you design your clothes?
Humour! I like humour in everything I do, humour in the way that is quirky but elegant at all times.
This approach is just how I live, how I have decorated my home, how I worked in the corporate world, the photography industry, family life and in my fashion design and approach. I like to turn heads with a feel good smile. My gowns are avant-garde but they are never shocking, or outrageous, they bring a ‘Smile’ and ‘Feel good’.
Your designs have a beautiful delicacy and romance to them, would you say that is a reflection of your personality?
Wow, I love this analogy. I never thought it that way, but having just written the answer to the question above and now reading this question, I do see that my personality comes through in my designs.
You must be very excited for Fashion Aid this weekend! What made you want to get involved with this event?
There are no words to describe my excitement and my family’s regarding Fashion Aid this weekend.As much as I am excited, I am also very relaxed and comfortable, as if I have done this for decades. Somehow it all feels right, it feels that I have traveled a long and very interesting journey in life and career to arrive here and it feels it was all planned out.
I feel I have finally arrived! I am in my heaven and loving every minute of AnieZ Couture and the people it is bringing in my life right now.
I feel blessed.